Materials & attributes
- The letter types you produce (face-lit, side-lit, back-lit, combinations)
- Backboards and raceways you offer
- Mounting kits
Customers type their business name, choose a letter type, a font and a size, and see the price update instantly — no more quoting letter by letter.
Channel letters are usually sold on quote, letter by letter. With All Sign Customizer, customers configure them like any product: they type their name, pick the letter type you produce, the font and the size, and get a price immediately.

Channel letter configurations start from the material you manufacture: acrylic, metal or wood letters. Inside, you describe each construction you sell as a letter type, for example “Front-lit acrylic” or “Halo-lit metal”. A letter type is made of parts: the face, and optionally the trim, the side (return) and the back lit. Each part has its own textures and colors, its own visual effect, and can be set to glow. Customers only see the parts and finishes that belong to the construction they picked.
Choose the pricing mode that matches your workshop: fixed height per size, fixed width per size, or price by material length (the advanced mode). Pricing profiles then apply a fixed cost per letter, a material cost, or both, with size ranges. Each font carries its minimum letter heights, so the calculated dimensions, and the price, follow the typeface the customer chose.
Sizes can scale the letters (for example Small ×1, Medium ×1.5, Large ×2.5), a maximum height can stop signs your workshop cannot build, and custom sizing lets customers set a precise dimension with a slider or width and height fields. Backboards, backboard colors, mountings, SVG icons and extra inputs each add their own price.
Each step shows its current choice (font, size, letter type, textures, mounting, backboard) so customers can review everything before they finish. Textures can be limited to the dimensions where they can be produced, and exclusions remove impossible combinations. The order arrives with the full construction recap and the design file, and a manufacturer email can be sent automatically when it is paid.
Step-by-step setup, following a complete acrylic letter example: Channel Letter guide.
Yes. Add each letter type you produce, with its own price, and customers pick one in the configurator.
From the text and the size the customer selects; the preview shows width and height as they type.
Any construction you describe as a letter type: a face, plus optional trim, side (return) and back lit, each with its own textures, colors and glow.
Fixed height per size, fixed width per size, or price by material length, with pricing profiles per letter, per material, or both.
Yes. Enable custom sizing and customers set the dimension with a slider or width and height fields, within the limits you define.
See the Channel Letter guide in the help center.
Install All Sign Customizer, build your first sign product with the demo data and test it on your store today.
New features, release notes and tips for selling custom signs — a few emails a year.